Course Code: SML232 (GSP)

Course Overview

The Growth Strategy Programme is a comprehensive and strategic training that provides participants with the information and resources they need to build and implement effective growth plans for businesses and organizations. This training combines in-depth theoretical knowledge with hands-on experience, preparing learners to overcome difficult obstacles and generate long-term progress.

Participants will leave the Growth Strategy Programme equipped with a toolkit of resources and skills to design, implement, and manage growth strategies that drive business success and sustainability in today’s competitive landscape.

Learning Outcomes:

Participants who complete the Growth Strategy Programme will be eligible to:

1. Understand Growth Dynamics: Gain an understanding of the numerous elements that influence corporate growth, such as market trends, competitive analysis, and industry developments.

2. Develop Growth Strategies: Discover how to develop effective growth strategies that take into account market penetration, diversity, innovation, and strategic partnerships.

3. Conduct Market Analysis: Develop the ability to conduct in-depth market research and analysis in order to discover growth prospects and target consumer segments.

4. Develop Actionable Plans: Create actionable and thorough growth plans that describe precise steps, resource allocation, and strategy implementation dates.

5. Assess Risks and Challenges: Assess potential risks, problems, and hurdles to the achievement of growth projects and design mitigation methods.

6. Monitor and Adapt: Recognize the significance of ongoing monitoring, measurement, and adaptability in ensuring that growth initiatives stay relevant and effective.

Target Audience

The Growth Strategy Program is appropriate for:

  1. Entrepreneurs are business owners and startup founders who want to scale their enterprises and build strategic growth plans.
  • Managers and executives: Current and aspiring managers, department heads, and executives in charge of corporate development and strategic planning.
  • Consultants: Consulting or advisory professionals who seek to improve their skills to advise organizations in building growth strategies.
  • Individuals active in company development, sales, and partnerships, with the goal of driving expansion through well-structured initiatives.
  • Strategic Planners: Professionals in charge of strategic planning within organizations that want to improve their skills in developing growth-oriented plans.

Course Toolkits

Participants in the Growth Strategy Programme will receive a comprehensive toolkit, which will comprise the following items:

  1. Strategy Guides: Digital materials that teach the concepts, frameworks, and case studies of growth strategy.
  • Strategic Frameworks: How-to instructions for popular growth strategy frameworks include the Ansoff Matrix, Blue Ocean Strategy, and SWOT analysis.
  • Market Research Templates: Resources and templates for performing market research, assessing customer behavior, and discovering chances for growth.
  • Templates for detailed action plans, including resource allocation and milestone tracking, are available as action plan templates.
  • Risk Assessment Tools: Resources to assist participants in identifying potential risks and establishing risk-mitigation strategies.
  • Monitoring and Evaluation Guides: Techniques for tracking the progress of growth strategies, measuring key performance indicators, and making modifications as needed.

Course Details

Duration : 3 – 5 days

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