PRODUCT STRATEGY MANAGEMENT
The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.
Course Overview:
This course will equip you with the knowledge and tools to develop a winning product strategy. You’ll learn how to define your product vision, identify your target market, analyze the competition, and create a roadmap for success.
Learning Outcomes:
By the end of this course, you will be able to:
- Develop a clear and concise product vision
- Conduct effective market research and identify your target audience
- Analyze the competitive landscape and identify your unique selling proposition
- Create a product roadmap that aligns with your strategy
- Develop a plan to measure the success of your product strategy
Course Content:
- Module 1: Introduction to Product Management Strategy
- What is product strategy?
- Why is product strategy important?
- The role of the product manager in strategy development
- Module 2: Defining Your Product Vision
- Setting a clear and compelling product vision
- Aligning your product vision with business goals
- Communicating your product vision to stakeholders
- Module 3: Understanding Your Target Market
- Customer segmentation and user research
- Identifying customer needs and pain points
- Building buyer personas
- Module 4: Competitive Analysis
- Identifying your key competitors
- Analyzing competitor strengths and weaknesses
- Finding your competitive advantage
- Module 5: Developing Your Product Roadmap
- Prioritizing features and functionality
- Setting product development goals
- Creating a roadmap that aligns with your strategy
- Module 6: Measuring Success
- Defining key performance indicators (KPIs)
- Tracking progress and measuring results
- Making data-driven decisions to improve your product
Target Audience:
- Product managers
- Aspiring product managers
- Business owners and entrepreneurs
- Anyone who wants to learn how to develop successful products
Key Takeaways:
- A well-defined product strategy is essential for the success of any product.
- By understanding your target market, your competition, and your own product vision, you can develop a roadmap that will lead to success.
- The ability to measure and track your progress is essential for making data-driven decisions about your product strategy.
Course details:
Duration: 3 days
Fees: 89, 250 per delegate (Group discount N80,000 min 3 persons)
