Overview
Strategic management is in essence about surviving in the volatile contemporary business environment. Strategic management consists of two phases, namely strategic planning, and strategy implementation and control. The strategic management field has always been seen as the domain of top management. A tremendous need exists in the market for strategic management training. As such, the Course in Strategic Management was developed for individuals who have not yet been introduced to this field and/or who will be involved in strategic management in the near future. The purpose of the Course is to provide training to individuals to form a sound theoretical basis from which to practice strategic management.
Target Audience
Potential managers and/or individuals who have not yet been introduced to strategic management and/or those who will be involved in strategic management in the near future. This especially includes lower to middle management levels where a theoretical background would be an entry level for students into this field.
Programme Content
- The strategic planning
- Strategic direction
- Internal environmental assessment
- Macro environmental assessments
- Industry assessment
- Long-term goals
- Strategy selection
- Strategy Implementation and strategic change
- Leadership
- Organizational culture
- Reward systems
- Organizational structure
- Components for successful strategy implementation
- Short-term objectives, functional tactics and policies
- Strategic control and evaluation
- Strategic leadership and corporate governance
