Lead generation is a very important aspect in marketing. It basically means to generate customer's interest or inquiry about the products and services of a business organization. From list building and e-newsletter to sales leads, leads generation is used for these purposes. All the different methods of generating leads basically fall under the category of advertising however, it also consists of other revenue free resources like search engines and referral from existing customers.
SMS is the most immediate marketing channel available to marketers. Ninety-seven percent of text messages are opened and read and most are read within three minutes of delivery.
Email marketing is the delivering of marketing communications to customers, partners, suppliers etc. via professionally designed emails.