Content marketing is a strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain a clearly defined audience and ultimately, drive profitable customer action. Specifically, there are four key reasons and benefits for content marketing:
Increases brand loyalty
It generate leads
Regardless of what type of marketing tactics used, content marketing should be part of the process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:
The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.
81% of shoppers research online before setting foot in a store.
Consumers spend an average of 79 days conducting online research before buying.
Develop a strategy
Edit and optimize
Publish and promote
WHY CHOOSE US
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