Content Marketing is a strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain a clearly defined audience and ultimately, drive profitable customer action. Specifically, there are four key reasons and benefits for content marketing:
- Increases engagement
- Increases brand loyalty
- It generate leads
- Cost savings
Regardless of what type of marketing tactics used, content marketing should be part of the process, not something separate. Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- PPC: For PPC to work, you need great content behind it.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Content strategy: Content strategy is part of most content marketing strategies.
Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:
- The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.
- 81% of shoppers research online before setting foot in a store.
- Consumers spend an average of 79 days conducting online research before buying.
- Develop a strategy
- Create content
- Edit and optimize
- Publish and promote
WHY CHOOSE US
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