Strategic Marketing and Competitive Analysis

Strategic Marketing and Competitive Analysis

Make better, more effective business decisions, based on marketplace insight...
Today we are all confronted with a flood of data. This programme aids managers in filtering data to better select what's important for building competitive market knowledge, and teaches us how to use this knowledge to better develop and execute marketplace strategy.

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Overview

Course Summary

Today we are all confronted with a flood of data. This programme aids managers in filtering data to better select what's important for building competitive market knowledge, and teaches us how to use this knowledge to better develop and execute marketplace strategy



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Course Content & Structure

  • I. Understanding Competitor Analysis and Intelligence
    1. What it is (and is not)
    2. Differences between data, information, and intelligence
    3. Purposes of analysis
    4. Pitfalls in analysis and how to avoid them

  • II. Analyzing Competitors: Segments of Analysis
    1. Marketplace strategy
    2. Activity/value chain
    3. Alliances and networks
    4. Assumptions
    5. Capabilities and competencies
    6. Technology
    7. Organizational infrastructure and culture

  • III. Integrating Analysis Into Decision Making
    1. Identifying implications of analysis
    2. Linking to strategy change
    3. Linking to current and future decisions
    4. Processes for gathering data
    5. Creating and maintaining data sources

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Course Benefits - What do I learn?

By the end of this workshop, participants will be able to:-

  • Explore different ways to prospect and research the marketplace
  • Introduce influence mapping to help to make the most of contacts in existing accounts
  • Discuss how to prioritise accounts in the sales pipeline that demonstrates a maximum return on investment from you time
  • Provide a successful approach for making meetings on the telephone
  • Introduce a range of techniques to help when pitching to a potential client, these would include building rapport, probing, listening and giving the answer

Skills Gained

This course will enable delegates to:

  • Make the most of their territory by identifying prospects and making meetings on the telephone
  • Ensure that they create the right first impression when they meet a potential customer
  • Be confident that they have a range of questioning techniques to ensure that they pitch the right solution to the customer.
  • Give the answer in a way that appeals to the customer and leads to a successful sale

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Target Participants

  • Senior executives
  • Marketing executives
  • Product managers
  • Brand Managers
  • Category/protfolio Managers
  • Planning managers
  • Professionals involved in any form of business intelligence

WOULD YOU LIKE TO RUN THIS COURSE IN-HOUSE? Save training budget and create learning experiences relevant to your business and people. To have this (or any other) master class customised and increase value and impact, please contact the team on +234.809.823.7473 or email info at p4pe.co or contact us.
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Strategic Marketing and Competitive Analysis

Code: Type: Location: Fees: Start date: Duration: Register:
SMP209 Weekday LAGOS N68,250 14-AUG-2017 2 days Register Online
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NOTE: To further leverage the value and impact of this Programme, we encourage organisations to send thier sales teams to P4PE Institute. We offer one of two exciting group benefits to companies sending three or more participants to this programme.

Course Registration

Advanced registration is required to join this course. Limited class size and registration window means early birds have an advantage. Register now and access qualifying discounts.